Hi, just a quick post to say that i'm actually in a traineeship at Weforge. Weforge offers support solutions for project leaders and young companies , which share a digital approach to their craft, and implements the working conditions of their own success. Reforge hosting companies and independent in over 800m² in the center of Angers, in France , thus encouraging synergies and networking. Sharing offices involved in breaking the isolation of young companies , with a dedicated place to work, meet customers ,...CONTINUE READING

Today , as the title said, we are gonna talk about the customer experience and trying to answer the question : How to make a website attractive ? What's the web design ?  The web design can be defined as the shape of the web interface : the interactional architecture, the organisation of the pages, the navigation in the website etc ... The design conception takes into account the specific constraints of the internet support, especially in terms of ergonomics, usability and accessibility....CONTINUE READING

Hi, today let's talk about digital advertising. Internet usage is turning forward some new web-features which provides more and more interactiveness and easiness for the target market experience. The three brands i'm following (Spotify, Asos and Withings) are doing really a good retention strategy in their owns websites. But, the other side of an effective marketing strategy have to go trough the acquisition process. The website here gave us an idea of what is customer Acquisition and what are the tools to provide it....CONTINUE READING

The process of getting listed on search engines so consumers can find you is called Search Engine Marketing (I’ll use the acronym SEM in this article). Basically, SEM is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. This process have to go trough 2 different concept : The search engine optimization (SEO) and the Pay-Per-click (PPC). As a good example to explain and discuss about the SEM process, I’ve choose Spotify because...CONTINUE READING

For the GIF's, please wait for the first loop and enjoy ! Today, we will discuss how these companies keep the customer in contact via the alerts and the promotion that customers (or future ones) are following and how they are applying their Direct Marketing Strategy to maintain their expansion in the targeted market of each. It’s been more than one month that i’m following these companies, and just with this material, I can say a lot about how they are using « newsletters...CONTINUE READING