Is Withings the perfect business model ?
Today, I’ll talk about the Withings Business model, in other words we will try to find how Withings makes money, how this organization achieves its revenue objectives, how it sustains itself. The objective here is to understand company’s choices and discuss about the effectiveness of these choice, then we will try to find if another business could be much more valuable.
Withings Business model
In order to clarify the model of the company concerned, I’ve chosen to make a tree diagram type of questioning (and therefore not limited to).
For Who ?
Customer and customer segmentation
The main target of Withings are professional. The company is trying to promote the benefit of the health within companies. Example : SAP partnered with Withings for the global "Track your Health Campaign" aimed at raising awareness among employees. They benefited from exclusive rates on the Pulse. An international wellness program was organized to promote healthy communities. But since 2013, Withings tends to affect all of us, notably with the application HealthKit , an application available in Apple mobile phone that Withings is a partner (900 million iPhone owners).
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| Withings.com Website Homepage. |
What ?
Value proposition :
Value proposition :
As said above, Withings develop a close relationship and a genuine dialogue with customers. The goal is to create personalized offers, in term of supply and in term of price.
Strengths ?
Comparison with the competition :
Comparison with the competition :
We will talk here about the competitive advantages : Withings is pushed by the revolution of the « quantified self » : The Quantified Self[1] is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, arousal, blood oxygen levels), and performance (mental and physical). and obviously by the evolution of the capacities of smartphone. During summer 2013, the start-up, to get an edge over the competition, met 23.5 million euros, including 11 million from Public Investment Bank. This investment pay off because In January 2014, Withings again receives the price of the Consumer Electronics Show in Las Vegas for the CES Innovations Withings Aura, a communicating device to monitor and improve the quality of sleep.
Want an idea of what Aura is ? Check this->
Want an idea of what Aura is ? Check this->
Broadcast channel and communication :
Withings communication campaigns are very successful because they use modern means of digital communication . For example , viral web application to promote his balance or the site connected " no more snooze " for his Aura smart alarm clock that are fun and interactive ways to reach the consumer.
Furthermore , their website has a very nice design and the information is very pleasant to read. The single page for each product presentation accompanied by a video presentation is a very good concept to introduce its products to gain in legibility and clarity.
Motion is Life Campaign :
Furthermore , their website has a very nice design and the information is very pleasant to read. The single page for each product presentation accompanied by a video presentation is a very good concept to introduce its products to gain in legibility and clarity.
Motion is Life Campaign :
To conclude, Withings use different business model : Bricks and Click model with the website, and Manufacturer model because they are selling products they create. and utility model
How to improve the business model ? Comparison using utility models.
A utility Model is a model that delivers « services or content pay as you go ». At this moment, Withings uses smartphone application from partner. But i strongly advice Withing to create his own application to compute all the data collected by Withings product. It will be a strong argument to earn much more money. Apple already done that with Apple Music.
About my blog :
My blog is 98% seen by american people, and 1% by Puertoricans people and 1% by french people (probably me). Its because i've created this blog in United States servers and in english language. To improve my blog, i probably have to use first of all my french relations, and, then maybe i can share my blog on platform as Twitter or Facebook.
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RépondreSupprimerAs tu d'autres infos ?
hey admin
RépondreSupprimerThe principle focus of Withing are proficient. The organization is attempting to advance the advantage of the well being inside organizations. Model : SAP joined forces with Withing for the worldwide "Track your Health Campaign" planned for bringing issues to light among workers.
Regards
Anurag